Google Analytics waa aalad muhiim u ah suuqgeyn kasta oo dhijitaalka ah. Bixinta tafaasiisha ku saabsan taraafikada bulshada iyo beddelka, Google Analytics warbixinnada warbaahinta bulshada ayaa ah kheyraad muhiim ah si ay kaaga caawiso inaad caddeyso ROI bulshada.

Sida Loo Raad-raaco Warbaahinta Bulshada ee Google Analytics>

Bonus: Hel qaabka warbixinta falanqaynta warbaahinta bulshada ee bilaashka ah > > taasoo ku tusinaysa cabbirada ugu muhiimsan si aad ula socoto shabakad kasta

> Waa maxay Google Analytics?

Google Analytics waa dashboard-ka falanqaynta degelka ee bilaashka ah kaas oo bixiya aragtiyo badan oo ku saabsan mareegahaaga iyo booqdayaasheeda, oo ay ku jiraan kuwa kaa helaya baraha bulshada.

Tusaale ahaan, waad la socon kartaa:

• Isugaynta gaadiidka goobtaada iyo ilaha taraafikada (oo ay ku jiraan shabakadaha bulshada)
• Taraafikada bogga shakhsi ahaaneed
• Tirada hogaanka la beddelay iyo halka ay hogaamiyayaashu ka yimaadaan
• Haddii taraafikadaadu ka timaaddo moobilka ama miiska

Marka aad Google Analytics ku darto falanqayntaada guud ee warbaahinta bulshada iyo istaraatiijiyada warbixinta, waxa aad helaysaa aragtiyo badan oo ku saabsan sida warbaahinta bulshadu ugu shaqeyso ganacsigaaga. Taasi waa sababta oo ah warbixinnada warbaahinta bulshada ee Google Analytics ayaa kuu oggolaanaya inaad:

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>> Soo ogow aaladaha warbaahinta bulshada ku siinaya taraafikada ugu badan Eeg waxa ku jira ee sida ugu fiican ugu shaqeeya goob kasta oo warbaahinta bulshada
• Arag inta beddelka iibka ee ganacsigaagu heloFalanqaynta Hal dashboard, waxaad maamuli kartaa dhammaan muuqaallada warbaahinta bulshada oo waxaad cabbiri kartaa guusha. Isku day bilaash maanta.

  Bilow

  Sida Loo Raad-raaco Warbaahinta Bulshada ee Google Analytics

  Si fiican ugu samee SMMExpert , all-in-one qalab warbaahinta bulshada. Waxyaabaha ugu sarreeya, koray, oo garaac tartankalaga bilaabo warbaahinta bulshada

Xogtan, waxaad awood u yeelan doontaa inaad ka faa'iidaysato ololahaaga warbaahinta bulshada oo aad wanaajiso xeeladaha suuqgeyneed mustaqbalka.

> Isticmaalka Google Analytics la soco warbaahinta bulshada: 5 tillaabo fudud> Qoraal ku saabsan Google Analytics 4Waxaa laga yaabaa inaad maqashay Google Analytics 4 (GA4). Waa nooca Google Analytics oo la cusboonaysiiyay oo gabi ahaanba ciyaarta wax ka beddelaya, waana ikhtiyaarka ugu habboon ee dhammaan isticmaaleyaasha Google Analytics-ka cusub.

Nasiib darro suuqgeyneyaasha bulshada, aad ayay u dhib badan tahay in la raaco xogta bulshada ee Google Analytics 4. Hadda, nuqulkii hore ee Google Analytics ee loo yaqaan Universal Analytics (UA) ayaa weli ah aaladda falanqaynta warbaahinta bulshada ee Google ugu fiican.

Nasiib wanaag suuqgeynayaasha bulshada, wali waa suurtogal in la sameeyo aqoonsiga raadraaca UA - haddii aad taqaanid kaas sanduuqyada si aad u hubiso inta lagu jiro nidaamka isdiiwaangelinta.>Haddii aad hore u lahayd hanti Google Analytics jirta oo leh aqoonsi raadraaca oo ka bilaabma UA, horay u soco oo u gudub talaabada 2.>Hadii aad Abuuritaanka koontada Google Analytics markii ugu horeysay, ama hanti Google Analytics cusub, hubi inaad raacdo tillaabooyinkan si taxadar leh si aad u hesho nooca saxda ah ee aqoonsiga raadraaca! Waxa kale oo aad heli doontaa aqoonsiga GA4 ee barbar socda kaas oo bilaabi doona ururinta xogta GA4 isla markaaba, markaa dhammaantiin waxaad u socotaa inaad u beddesho nidaamka la cusboonaysiiyay marka Google ugu dambeyntii joojiyo UA.> Tallaabada 1: Abuur Google Analyticsakoon>1. Samee koontada Google Analytics adigoo gujinaya Bilow cabbiridabadhanka si aad isaga diiwaan geliso bogga GA. Haddii aad hore u lahayd koontada Google Analytics, horay ugu gudub Tallaabada 2.>>>2. Geli magaca akoonkaaga oo dooro dejinta xogta wadaagga Dejintani runtii waxay ku saabsan yihiin dookhyadaada shaqsiyeed, halkii ay saameyn ku yeelan lahaayeen sida xogta ugu socota warbixinahaaga warbaahinta bulshada ee Google Analytics 5>t.

3. Tani waa meesha aad u baahan tahay inaad fiiro gaar ah u yeelato si aad u hesho koodhka raadraaca Universal Analytics. Hoosta Magaca hantida , geli magaca degelkaaga ama ganacsigaaga (ma aha URL-kaaga). Dooro aagga wakhtigaaga iyo lacagtaada. Dabadeed, dhagsii Show fursadaha horumarsan .

>>> 4. Daar daar si aad u hesho Samee Hantida Falanqaynta Caalamiga ah. Geli URL boggaaga Ka tag badhanka raadiyaha ee loo doortay Abuur labadaba Google Analytics 4 iyo hantida Universal Analytics.

Waxaad isticmaali doontaa hantida UA hadda, laakiin waa fikrad wanaagsan inaad abuurto GA4 kaaga hantida isla mar ahaantaana loo isticmaalo mustaqbalka. Xulashooyinkaagu waa inay u ekaadaan sidan:

>

>Laba-hubi dejinta, dabadeed dhagsii Next.>

5. Shaashada xigta, waxaad geli kartaa macluumaadka ku saabsan ganacsigaaga, laakiin maahan inaad. Markaad gasho faahfaahinta inta aad rabto, dhagsii Abuur , ka dibna aqbal Shuruudaha Adeegga Heshiiska sanduuqa soo booda.

>>>>

Waxaad markaa heli doontaa sanduuq pop-up ah oo ay ku jiraan faahfaahinta durdurrada Mareegta iyo aqoonsigaaga cusub ee GA4 Cabbirka (oo u eg G-XXXXXXXXX). Si kastaba ha ahaatee, waxaan rabnaa Aqoonsiga Falanqaynta Caalamiga ah, markaa xidh sanduuqan soo booda

>> 6. Dhinaca geeska bidix ee hoose ee dashboardka Google Analytics, dhagsii Admin. Dooro akoonka iyo hantida aad raadinayso. Tiirka Hantida, dhagsii Info Dabagalka.

> 1>

7. Guji codeka raadraaca si aad u hesho aqoonsigaaga dabagalka.

> >Tani waxay gaar u tahay mareegahaaga iyo xogtaada khaaska ah — markaa ha la wadaagin aqoonsiga raadraaca qof kasta si guud! Qor lambarkan, sida aad ugu baahan doonto tallaabada xigta.

Tallaabada 2: Samee maamulaha Google Tag

Google Tag Manager wuxuu kuu ogolaanayaa inaad u dirto xogta Google Analytics adigoon koodh ku xidhin. aqoonta.

1. Ku samee koontada Google Tag Manager dashboardka Dooro magac akoon oo wanaagsan, wadanka meheraddaadu ku taal, iyo haddii aad rabto inaad xogtaada la wadaagto Google iyo in kale si aad awood ugu yeelato bar-tilmaameedka.

Bonus: Hel qaabka warbixinta falanqaynta warbaahinta bulshada ee bilaashka ah >Taas oo ku tusinaysa cabbirrada ugu muhiimsan si aad ula socoto shabakad kasta.

Hel jaantuska bilaashka ah hadda!

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2. Hoos ugu dhaadhac qaybta Container Setup . Weelku waxa uu hayaa dhammaan macros, xeerar, iyo calaamado loo baahan yahay si loola socdo xogta degelkaaga. Geli magac aad u jeceshahay weelkaagaoo dooro Web sidii madal yoolkaaga ah, dabadeed dhagsii Create .

>

Dib u eeg Shuruudaha Adeegga gudaha pop-upka oo guji Haa .

> 3. Nuqul ka samee oo ku dheji koodka sanduuqa soo-booda ee Maareeyaha Tag Google oo gal boggaaga Koodhku waa inuu tagaa bog kasta oo ka mid ah mareegahaaga, markaa waxa ugu wanaagsan inaad ku dari karto hab-dhaqameedyada nidaamka maamulka macluumaadkaaga (CMS)

Haddii aad xidho sanduuqa soo booda, waxaad geli kartaa jajabyada wakhti kasta adoo gujinaya summada Google Tag Manager ee sare ee goobta shaqada. Waxay u egtahay wax u eg GTM-XXXXXX.

4. Marka aad ku darto koodka mareegahaaga, ku soo celi Tag Manager goobta shaqada oo dhagsii Submit dhanka midigta sare ee shaashadda

>>>> Talaabada 3: Samee summadaada falanqaynta>Hadda waa markii la isku dari lahaa Google Tag Manager iyo Google Analytics.>1. Tag goobta shaqada ee Maareeyaha Tag Google oo dhagsii Ku dar sumad cusub.

Waxaa jira laba goobood oo summada ah oo aad awood u yeelan doonto inaad habayn karto:

>
• Qaababka Halka xogta lagu ururiyay sumadu ay aadi doonto.
• Kicinta. Waa maxay nooca xogta aad rabto inaad ururiso.

2. Guji Tag Configuration oo dooro Google Analytics: Universal Analytics .

>>>3>3. Dooro nooca xogta aad rabto in aad raadraacdo ka dibna dooro Wax ka bedel cusub…laga bilaabo liiska hoos u dhaca ee hoos yimaada Google Analytics Settings.>>>Daaqad cusub ayaa ka soo baxaysa halkaas oo aad geli karto aqoonsigaaga raadinta Google Analytics. Xusuusnow, waxaad u baahan tahay lambarka ka bilaabmaya UA- ee aanu ku abuurnay tallaabadii u dambaysay.

Tani waxay si toos ah ugu diri doontaa xogta mareegahaaga Google Analytics.

4. Dib ugu noqo qaybta Kicinta si aad u doorato xogta aad rabto inaad u dirto Google Analytics. Dooro Dhammaan Bogagga si aad xogta uga soo dirto dhammaan bogaggaaga shabakadda, dabadeed dhagsii Ku dar .

Samee, summadaada cusub waa inay u ekaataa sidan:

0>> Dhagsii Saveoo voila! Waxaad haysataa raadraac cusub oo Google Tag ah oo u diraya xogta Google Analytics.> Talaabada 4: Ku dar warbaahinta bulshada hadafyada Google AnalyticsGoogle Analytics wuxuu isticmaalaa “goos” si uu ula socdo tilmaamayaasha waxqabadka muhiimka ah ee boggaaga.

Kahor intaadan ku darin yoolalkaaga warbaahinta bulshada ee Google Analytics, ka fakar noocyada cabbirada ayaa saamaynta ugu badan ku yeelan doona warbixintaada warbaahinta bulshada iyo ujeeddooyinka ganacsiga guud. Habka dejinta yoolka SMART aad ayuu u caawin karaa dhankan.

>1. Tag dashboardka Google Analytics oo dhagsii badhanka Adminee geeska bidix ee hoose. Tiirka View, dhagsii Goals.

Waxaa jira habab yoolal kala duwan oo kala duwan oo aad ka dooran karto. Eeg haddii mid iyaga ka mid ahi uu ku habboon yahay yoolkaaga.

Waxa kale oo aad arki kartaa mid ka duwannoocyada yoolalka Google Analytics ayaa kuu raadin kara. Waxay kala yihiin:

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• > Dhexe . tusaale. Haddi yoolkaagu ahaa in isticmaalahaagu uu gaaro bog shabakad gaar ah.
• Muddada . tusaale. Haddi yoolkaagu ahaa in isticmaalayaashu ay waqti cayiman ku qaataan goobtaada.
• Bogagga/Shaashaalka fadhigii . tusaale. haddii yoolkaagu ahaa in isticmaalayaashu ay tagaan tiro gaar ah oo bogag ah.
• Dhacdo . tusaale. Haddi yoolkaagu ahaa in dadka isticmaala ay daaraan muqaal ama guji linkiga

Dooro settings kaaga, ka dib dhagsii Continue . Shaashadda xigta, waxaad si gaar ah uga heli kartaa yoolalkaaga, sida xulashada saxda ah inta isticmaalayaashu u baahan yihiin inay ku qaataan goobtaada si ay ugu tixgeliyaan guul.

Keydi yoolka oo Google Analytics ayaa bilaabi doona la soco adiga Way fududahay in la ka adkaado. Ku dheji jaantusyada adiga kuugu muhiimsan oo waafaji yoolalkaaga.

> Talaabada 5: Soo jiid warbixinnada warbaahinta bulshada ee Google Analytics

Google Analytics Universal Analytics hadda wuxuu kuu ogolaanayaa inaad aragto lix falanqeyn bulsho Warbixinaha Laga soo bilaabo dashboardka Google Analytics, dhagsii falaadhaha hoose ee ku xiga Acquisitions ka dibna Social .

>>

Laga bilaabo halkan, waxaad awoodi doontaa inaadbal u fiirso lixda warbixinood ee Google Analytics ugu wayn ee warbaahinta bulshada

Plugins

Isticmaalayaasha ayaa qulqulaya

> 34>> Halkan waxaa ah dulmar kooban oo ku saabsan xogta aad ka heli karto mid kasta

> 1. Warbixinta guud>

37>>

Warbixintani waxa ay siinaysaa suuqgeynayaasha dhijitaalka ah dulmar degdeg ah oo ku saabsan inta qof ee beddelaadda iyaga oo isticmaalaya aaladaha warbaahinta bulshada. Waxay is barbar dhigtaa qiimaha dhammaan hadafyada la dhammaystiray iyo kuwa ka imanaya tixraacyada bulshada.

> 35>2. Tixraaca Shabakadda

Warbixintani waxa ay bixisa qiyaas ka-qaybgalka shabakadaha bulshada ee gaarka ah. Tani waxay kaa caawin kartaa inaad aqoonsato macluumaadkaaga ugu waxqabadka wanaagsan shabakad kasta. Tusaale ahaan, haddii aad raadinayso xogta gudbinta Google ee gaarka ah ee Google, tani waa warbixinta la hubinayo.

> 3. Bogagga soo degista

Halkan waxaad ku arki kartaa cabbiraadaha ka-qaybgalka URL-yada gaarka ah. Waxaad sidoo kale awoodi doontaa inaad la socoto shabakada bulshada ee asalka u ah URL kasta.

> 4. Beddelka>

Warbixinta beddelka bulsheed ee Google Analytics ayaa muujinaysa wadarta tirada beddelka ee shabakad kasta oo bulsheed iyo sidoo kale qiimahooda lacageed. Marka, tusaale ahaan, tani waa halka aad ka arki karto Google Analytics xogta beddelka Instagram.

Waxa kale oo aad is barbardhigi kartaa Isbeddellada Bulshada ee Caawinta, taas oo muujinaysa tirada gaarka ah ee beddelka warbaahinta bulshada ee laga caawiyay, iyo sidoo kale Is-dhexgalka Bulshada ee ugu dambeeya , kuwaas oo beddelaad la abuuraysi toos ah uga socota baraha bulshada

>>

Xogtani waxay muhiim u tahay suuqgeeyayaasha dhijitaalka ah. Waxay kaa caawinaysaa in la qiyaaso qiimaha iyo ROI ee warbaahinta bulshada ee ganacsigaaga.

5. Plugins

Ma garanaysaa badhamada wadaagga bulsheed ee shabakadaada? Warbixinta Google Analytics Plugins social waxay muujinaysaa inta jeer ee badhamada la riixo iyo kuwa ku jira.

Warbixintan waxaa ku jira qiyaasaha iyo xogta muujinaysa qaybta macluumaadka ee boggaaga inta badan la wadaago - iyo shabakadaha warbaahinta bulshada ee ay tahay lagu wadaago - si toos ah uga socda shabakadaada

6. Isticmaalayaasha ayaa qulqulaya

>

Warbixintani waxay tusinaysaa suuqgeynayaasha dhijitaalka ah "tusmaynta garaafyada waddooyinka isticmaalayaashu u soo mareen goobtaada isha iyada oo loo marayo bogag kala duwan iyo halka ay maraan waddooyinka ay ka baxeen goobtaada," sida laga soo xigtay Google.

Tusaale ahaan, haddii aad wado olole kor u qaadaya badeecad gaar ah, waxaad awoodi doontaa inaad ogaato in isticmaalayaashu ay ku soo galeen goobtaada bogga badeecada iyo haddii ay ku sii socdeen qaybaha kale ee goobtaada.

0>Waxa kale oo aad awood u yeelan doontaa in aad eegto hab-dhaqanka isticmaaleyaasha ee dhammaan baraha bulshada ee kala duwan.> Ikhtiyaar: Ku xidh Google Analytics iyo Saamaynta SMMExpert>Haddii ururkaagu isticmaalo Saamaynta SMMExpert, waad awoodaa. ku xidh Google Analytics si ay saamayn ugu yeelato si aad si sahal ah ula socoto warbaahintaada bulshada ROI.

Waana taas! Waxaad diyaar u tahay inaad bilowdo la socodka guusha warbaahinta bulshada iyo inaad ROI ku caddayso Google