Pinterest waxa ay ina soo saartaa xamaasadda sabuuradda ee dhammaanteen (waxaa jira shay aad u nasteexo leh oo ku saabsan daaweynta faafitaanka dhiirrigelinta qumman, hadday tahay khadka tooska ah ama nolosha dhabta ah). Laakiin maamulayaasha warbaahinta bulshada, waa tirooyinka Pinterest ee muhiimka ah - ogaanshaha xaqiiqooyinka iyo tirooyinka ka soocaya waa qayb muhiim ah oo ka mid ah xeeladaha suuq-geynta labadaba gudaha iyo dibaddaba. Marka la eego, xisaabtu waxay ka caawisaa suuq-geynta inay fahmaan dhageystayaasha Pinterest oo ay aqoonsadaan nuxurka isbeddelaya.

Waxaan soo saarnay warbixinnada sanadlaha ah, waraaqaha loo diro saamilayda, qoraallada blog-ga iyo cilmi-baarista Pinterest iyo wixii ka dambeeya (waxaad arki doontaa SMMExpert's 2022 Digital Trend Wax badan kaga warbixi qoraalkan-maxaynu odhan karnaa,waxaanu ka dheregsanahay stats) si aad u ururiso tirakoobkii ugu dambeeyay ee aad u baahan tahay inaad ka ogaato Pinterest.

Waa kuwan tirooyinka muhiimka ah 2022.

Bonus: Soo deji hage bilaash ah oo ku bara sida lacag looga sameeyo Pinterest lix tillaabo oo fudud adoo isticmaalaya qalabkii aad hore u haysatay.

General Pinterest stats

0>Fiiri sida xisaabaadka Pinterest ay uga soo horjeedaan shabakadaha kale ee warbaahinta bulshada iyo wixii ka dambeeya.

1. Pinterest waa shabakada 14th ee ugu weyn aduunka

Marka la eego isticmaalayaasha firfircoon ee caalamiga ah, Pinterest waxay ku jirtaa booska 14th ee ugu weyn aduunka ilaa Janaayo 2022.

Madalku wuxuu garaacay labada Twitter iyo Reddit, laakiin waxay ka hoosaysaa shabakadaha bulshada sida Facebook, Instagram, TikTok iyoMiisaaniyadda Jimcaha Madow 2021 > Warqad loo diray saamilayda, Pinterest waxay ku sheegtay in tartanka tooska ah uu fure u ahaa waxtarka Jimcaha Madow. Waxay sidoo kale u sheegeen maalgashadayaasha in xalalka kooxda koowaad ay yihiin diiradda maalgashiga ee horay u socota.

Dhammaadka 2021, waxaa jiray 100% kor u kaca xayeysiiyeyaasha qaadashada Pinterest Conversion Analysis (PCA) iyo Pinterest Conversion List (PCL)

24. 8 ka mid ah 10 ka mid ah Pinterest's 2021 saadaasha ayaa rumowday

Haddii aad Pinterest u isticmaaleyso xayeysiiska 2022, waa inaad ogaataa waxa dhagaystayaashaadu jeclaan doonaan - iyo iyadoo qofna aanu arki karin mustaqbalka, Pinterest ayaa leh sumcadda samaynta male-awaal aad u wanaagsan oo aqoon leh.

>Sababtoo ah siddeed ka mid ah tobankii saadaasha shirkadda 2021 ayaa rumoobay, liiskooda saadaasha 2022 ayaa ah isha wanaagsan ee inspo ee sanadkan. Labbiska Dopamine, ama midabka dhalaalaya, dharka madadaalada ah, waa mid (waxay sheegeen in raadinta "dharka firfircoon" ay 16 jeer ka sarreeyaan sannadkii hore). "Qolka eyga raaxada" ayaa kor u kacay 115%) iyo Jabka Goynta ("timaha dillaaca masiibada waa dhab, dadka," ayuu Pinterest ku yiri barta blog-ka)

Waqtiga u ilaali maaraynta joogitaanka Pinterest adiga oo isticmaalaya SMMMExpert . Hal dashboard, waxaad ka curin kartaa, jadwal siin kartaa oo daabici kartaa biinanka, waxaad abuuri kartaa boodhadh cusub, Ku dheji boodhadh badan hal mar, oo aad socodsiin kartaa dhammaan muuqaallada kale ee warbaahinta bulshada. Isku day bilaashmaanta.

Bilow

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Jadwalka biinanka oo lasoco wax qabadkooda oo ay weheliyaan shabakadaha kale ee bulshada—dhammaan waxay ku jiraan isla dashboard-ka si fudud loo isticmaali karo.

Maxkamad 30-maalmood bilaash ahSnapchat.

Isha: SMMEExpert 2022 Digital Trend Report

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2. Madalku hadda waxay leedahay 431 milyan isticmaaleyaal firfircoon bishiiba

>Bishii Febraayo 2021, Pinterest ayaa soo warisay 459 milyan isticmaaleyaasha firfircoon bishii - taasi waxay ahayd sannadkii ugu weynaa ee kororka madalku waligiis arko (kor u kac 37% sannadkii). Laakiin bishii Febraayo 2022, waxay soo sheegeen 6% hoos u dhac.

Guud ahaan, tani maaha khasaare aad u weyn. 2020 wuxuu ahaa sanad gaar ah, waxayna macno samaynaysaa in dhammaan samaynta cajiinka iyo dib u habeynta gudaha bilowgii COVID-19 ay kicisay kororka Pinners. Markaa waa wax dabiici ah in, marka xaaladda masiibada ahi ay soo hagaagto, xidhitaannada ay yaraato oo karantiilku uu noqdo mid aan caadi ahayn, dadka qaar ayaa laga yaabaa inay si xushmad leh u yidhaahdaan "Mahadsanid xusuusta. See yaa!” dhanka goobta Ma aha qof kasta oo u soo jeestay Pinterest waqtiyo aan hore loo arag inuu sii hayn doono marka COVID-19 uu sii socdo, laakiin masiibada ayaa sii wadi doonta inay saameyn joogto ah ku yeelato istaatistikada abka (sida ay wax walba ku sameyso).

3 . Tirooyinka isticmaalayaasha Mareykanka bishiiba ee Pinterest ayaa hoos u dhacay 12% sanadka 2021

Pinterest's Q4 2021 Warbixinta Shareholder waxay muujineysaa hoos u dhaca adeegsigu wuxuu ka dhacay inta badan Mareykanka, iyadoo isticmaaleyaashii firfircooni bishiiba ay hoos uga dhaceen 98 milyanilaa 86 milyan.

Laakiin tirooyinka caalamiga ah ee billaha ah ayaa sidoo kale arkay hoos u dhac (yar) ah, iyadoo kaliya 346 milyan isticmaaleyaasha firfircoon ee caalamiga ah — hoos uga dhacay 361 milyan sanadka 2020. Taasi waa 4% hoos u dhac.

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> Xigasho: Pinterest

> 4. Dakhliga guud ee Pinterest wuxuu kordhay 20% Q4 2021>In kasta oo hoos u dhac yar uu ku yimid tirada isticmaalayaasha, dakhliga Pinterest ayaa wali aad u koray 2021. Warqad ay u dirtay saamilayda, shirkaddu waxay ku sheegtay dakhli dhan $847 milyan sanadka 2021 (ilaa $706 milyan sanadka 2020).

Sida laga soo xigtay Pinterest, kobaca dakhliga "waxaa horseeday baahi xoog leh oo ka timid xayaysiisyada tafaariiqda."

5. Guud ahaan shaqaalaha Pinterest waa 50% haween

May 18, 2021, Pinterest waxa ay sheegtay in ay gaadheen heer aad u muhiim ah: 50% wadarta guud ee shaqaaluhu hadda waa haween.

Tani waa qayb ka mid ah kala duwanaanshaha shirkadda iyo dadaallada ka mid noqoshada ka dib markii lagu dhaleeceeyay jinsiga iyo takoorka jinsiyadda ee 2020. Bishii Juun ee sanadkaas, Guddi Gaar ah oo madaxbannaan ayaa la aasaasay si ay u eegaan dhaqanka goobta shaqada ee shirkadda. Talooyinka guddiga ayaa la daabacay Diisambar 2020.

Shirkaddu waxay sidoo kale dhawaan magacawday haweenka midabka leh ee guddiga agaasimeheeda, kooxda fulinta iyo jagooyinka kale ee hoggaanka.

> 6. 59% kooxda hogaaminta Pinterest waa cadaan

Marka loo eego warbixinta kala duwanaanshiyaha ee shirkadda (oo la daabacay 2021), dadka cadaanka ahwaxay matalaan 43% wadarta guud ee shaqada Pinterest laakiin 59% jagooyinka hogaaminta Dadka asaliga ah ("Hindida Maraykanka, Dhaladka Alaskan, Dhaladka Hawaiian, Jasiiradaha Baasifiga) waxay ka kooban yihiin 1% labadaba.

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7. Pinterest waxa ay ballan qaaday in ay kordhinayso tirada shaqaalaha ee ka soo jeeda jinsiyadaha iyo qowmiyadaha aan la soo saarin ilaa 20% marka la gaaro 2025

Warbixinta May 18 2021, Pinterest ayaa ku dhawaaqday in marka la gaaro 2025, shaqaalahoodu ay noqon doonaan 20% "dadka ka soo jeeda jinsiyadaha aan la soo bandhigin iyo qowmiyadaha. tirakoobka isticmaalayaasha, halka ay suurtagal tahay."

Isticmaalaha Pinterest wuxuu xisaabiyaa

Ka baadh xogta isticmaalaha Pinterest si aad u fahanto dhaqdhaqaaqa dadweynaha ee goobta.

> 8. 60% haweenka, kala qaybsanaanta jinsiga ee Pinterest ayaa laga yaabaa inay soo yaraato

Haweenku waxay had iyo jeer ka sarreeyaan ragga Pinterest. Laakiin barta 2021-ka ee blog-ka, madaxa suuq-geynta ganacsiga ee caalamiga ah ee shirkadda ayaa ragga u aqoonsanaya inay yihiin mid ka mid ah tirakoobyada ugu dhaqsaha badan ee madal.

Marka ay timaado dhagaystayaashooda xayeysiinta, burburka jinsiga ayaa u muuqda mid ka duwan. Laga bilaabo Janaayo 2022, Pinterest's qalabyada xayeysiiska ee iskood u adeegawaxa ay sheegtay in dhagaystayaasha dheddigga ah ay gaadheen 76.7%, ragga labka ahi waxa ay gaadheen 15.3% inta soo hadhayna sida aan la cayimin—taasi waxa ay ku dhawdahay 1% is bedel ilaa Jannaayo 2021. .

> Xigasho: SMMExpert 2022 Warbixinta Isbeddellada Dijital ah

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9. Haweenka da'doodu u dhaxayso 25-34 waxay u taagan yihiin 29.1% dhagaystayaasha xayeysiiska ee Pinterest

> Dumarku way ka sarreeyaan ragga iyo isticmaalayaasha aan binary ahayn koox kasta oo da 'kasta ah, laakiin waxay si gaar ah uga muuqataa 25 ilaa 34. Natiijooyinka ka soo baxa aaladaha xayeysiiska ee iskood u adeega ee Pinterest waxay sidoo kale muujinayaan in Pinterest demographics ay da'da yar, gaar ahaan haweenka.

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Warbixin

10. 86.2% isticmaalayaasha Pinterest waxay sidoo kale isticmaalaan Instagram

>Taasi waxay ka dhigaysaa Instagram-ka warbaahinta bulshada ee leh daawadayaasha ugu badan ee Pinterest (Facebook waxay si dhow ula socotaa 82.7%, ka dibna Youtube at 79.8%).

Gunno: Soo deji hage bilaash ah oo ku bara sida lacag looga sameeyo Pinterest lix tallaabo oo fudud adoo isticmaalaya agabkii aad hore u haysatay.

Hel hagaha bilaashka ah hadda!

Meesha ay leedahay dhageystayaasha ugu yar ee isku dhufashada Pinterest waa Reddit- kaliya 23.8% isticmaalayaasha Pinterest ayaa sidoo kale ah isticmaalayaasha Reddit SMMExpert 2022 Warbixinta Isbeddellada Dijital ah

> 11. 1.8% isticmaalayaasha internetku waxay ugu yeedhaan Pinterest madal warbaahinta bulshada ee ay ugu jecel yihiin

Taasuma eka wax badan, laakiin sababta oo ah waxaa jira goobo badan oo kala duwan oo warbaahinta bulshada ah, 1.8% maahan mid xun ( tixraac ahaan, ma jirto wax la diidi karo in TikTok uu weyn yahay, laakiin kaliya 4.3% isticmaaleyaasha internetka ee da'doodu u dhaxayso 16 ilaa 64 ayaa ugu yeedhay iyaga. ugu jecel 2021). Way adag tahay inaad noqoto lambarka koowaad.

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>Isha: SMMExpert 2022 Dijital Trend Report

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Pinterest isticmaalka statistics

Ogaanshaha waxa sameeya pinner pinner inta badan waa waxa ka sooca istaraatijiyad suuqgeyneed wanaagsan iyo mid dhexdhexaad ah. Haddii aad raadinayso taageerayaal badan ama iib, kuwan Pinterest stats waa inay hagaan dadaalkaaga.

> 12. 82% dadka isticmaala Pinterest moobaylka>

Tirada isticmaaleyaasha mobaylada ee madalku wax yar ayey is beddeshaa sannad kasta, laakiin waxa ay ka sarraysay 80% ilaa ugu yaraan 2018.

>>13. Dadku waxay daawadaan ku dhawaad ​​hal bilyan oo fiidiyoo ah maalintii Pinterest>Qof kastaa kuma xidhna Pinterest fiidyaha, laakiin waxa ay ahayd mid toosan oo koraysa goobta. Si loo taageero kobaca, shirkaddu waxay soo bandhigtay xirmooyinka xayeysiiska ee Pinterest Premiere, kuwaas oo loo dejiyay si loo xoojiyo bartilmaameedka iyo gaaritaanka ololayaasha fiidiyowga.> 14. 97% raadinta sare ee Pinterest maahan sumad la'aan

Waa maxay sababta ay tani arrin u tahay? Waxay ka dhigan tahay in Pinners ay u furan yihiin inay ogaadaan badeecado iyo fikrado cusub. AKA, dhagaystayaal wanaagsan oo xayeysiis ah: intii u dhaxaysay Oktoobar 2021 iyo Janaayo 2022, xayeysiisyada Pinterest waxay gaadheen 226 milyan oo qof.

> 15. 85% Pinners waxay sheegaan inay isticmaalaan Pinterestsi loo qorsheeyo mashruucyo cusub

Iyadoo dadku u isticmaalaan Pinterest siyaabo kala duwan, boqolkiiba wax ku ool ah ee Pinners waa qorsheeyaal. Inta badan, dadku waxay yimaadaan goobta marka ay ku jiraan marxaladaha hore ee mashruuca ama go'aanka iibsashada.

> 16. Qorshaynta fasaxu waxa ay bilaabataa 9 bilood ka hor wakhtiga

Christmas bisha Luulyo? On Pinterest, qorshaynta kirismaska ​​​​waxay bilaabataa horaanta Abriil.

Raadinta "fikradaha hadiyadda kirismaska" waxay saddex jeer ka sarreeyeen sannadkii hore ee Abriil 2020. Iyo Ogosto 2021-ka dib dabaaldegyada fasaxyada yar ee sanadka koowaad Faafida COVID-19 — baaritaannada fasaxa la xiriira ayaa horeyba 43x ka weynaa Ogosto marka la barbar dhigo sannadkii hore.

Xilliyada ayaa muhiim u ah Pinterest. Sida laga soo xigtay xogta Pinterest, biinanka leh nuxurka "gaar ah nolol xilliyeed ama daqiiqado maalinle ah" waxay wadaan 10 jeer wacyigelinta kaalmada sare iyo 22% iibka khadka tooska ah.

> 17. 8 in 10 isticmaalayaasha Pinterest waxay yiraahdeen madalku waxay ka dhigeysaa inay dareemaan wanaag

Pinterest waxay samaysay horumar xagga wanaagsanaanta ah halkaasoo aaladaha kale ay ku guuldareysteen. Xaqiiqdii, warbixintii Ogosto 2020, Pinterest waxay ku dhawaaqday in ilaa 50% isticmaaleyaasha UK ay ugu yeeraan "Oasis online ah." Hal sabab oo ay dadku sidan u dareemi karaan ayaa ah in shirkadu mamnuucday xayaysiisyada siyaasadeed sanadka 2018.

Pinterest sidoo kale waxay qadarisaa dhexdhexaadinta nuxurka inay tahay habka looga ilaalinayo diidmada goobta. "Haddii warbaahinta bulshadu ay ina bareen hal shay, waa waxa aan la sifeyninwaxay keentaa diidmo,” ayaa lagu yidhi warbixinta shirkadu. "Iyada oo aan si ula kac ah loo dhexgelin, goobaha lagu dhisay isku xirka dadka ayaa -- dhamaadka - kaliya ka dhigay iyaga."

Pinterest marketing stats

nuxurka. Baro sida suuqgeynayaasha kale ay guul uga heleen abka abka leh tirooyinkan Pinterest.> 18. Xayeysiyeyaashu waxay gaari karaan in ka badan 200 milyan oo qof Pinterest

Isbeddelka rubuci-ka-dhaafka ah ee Pinterest ee gaadhista xayaysiisku wuxuu ahaa 169 milyan Janaayo 2020 iyo 226 milyan Janaayo 2022. Qayb ka mid ah kororka waa natiijada Pinterest oo ku daray wax badan

Weli, in ka badan 86 milyan oo xubnood oo ka mid ah dhagaystayaasha xayeysiiska Pinterest waxay ku sugan yihiin Maraykanka, in ka badan saddex jeer dalka kaalinta labaad (Brazil, at 27 milyan). Laakiin wadamada Koonfurta Ameerika ayaa kor u kacaya - 2020 iyo 2021, Mareykanka waxaa ku xigay Jarmalka, Faransiiska, UK iyo Kanada. Hadda, Maraykanka waxa ku xiga Brazil iyo Mexico (ka dibna Germany, France, the U.K. iyo Canada).

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Warbixinta Isbeddellada Dijital ah

19. Ka qayb qaadashada wax iibsiga ayaa kordhay 20% 2021

>Pinterest ayaa sheegtay in "tirada Pinners ee ku hawlan sagxadaha wax iibsiga ay kordheen in ka badan 20% rubuc rubuc iyo sanadba sanadka ka dambeeya Q4 [2021]."0> Isla warbixintaas, Pinterest waxay sheegtay in buugaagta la soo galiyaywaxay labanlaabmeen caalamka, iyo suuqyada caalamiga ah waxay kor u kaceen 400% sannadkiiba.

Xidadahan sare u kaca ayaa qayb ka ahaa waxa ku kalifay Pinterest inay bilawdo AR Try-On for Home Decor, kaas oo siinaya isticmaalayaasha ikhtiyaarka ah inay isticmaalaan Kaamirada Pinterest si ay u aragto qurxinta guriga iyo alaabta alaabta guriga ee meelkooda.

> 20. 75% isticmaalayaasha Pinterest toddobaadlaha ah waxay sheegaan inay had iyo jeerwax iibsanayaan

Isticmaalayaasha Pinterest waxay ku jiraan niyadda inay cunaan - sida uu qabo Buugga Quudinta Quudinta ee shirkadda, dadka isticmaala Pinterest toddobaad kasta waa 40% ka badan. waxay u badan tahay inay sheegaan inay jecel yihiin wax iibsiga iyo 75% waxay u badan tahay inay sheegaan inay had iyo jeer wax soo iibsanayaan.

> 21. Pinners ayaa 5 jeer uga dhow inay wax ka iibsadaan biinanka karti u leh ee Isku day-ku>Isticmaalka mid ka mid ah Pinterest's saddexda goobood ee xaqiiqada la kordhiyey ganacsiga.

Sida laga soo xigtay Pinterest, isticmaalayaashu waxay shan jeer uga dhow yihiin inay wax iibsadaan haddii ay isku dayi karaan AR. Pinners waxay si gaar ah u raadinayaan biinanka-isku-dayga-baaritaannada kamaradaha muraayadaha ayaa sii kordhaya sannad-sannad-ba 126%.

22. Biinanka leh "cusub" ee qoraalka dulsaaran ayaa u horseedaya 9x wacyigelin kaalmo sare ah

Marka loo eego xogta Pinterest, dadku waxay ogaadaan marka arrimuhu "cusub." Waxayna aad u xasuusan yihiin, sidoo kale. Markaa haddii aad bilaabayso wax cusub, ama cusub oo la hagaajiyay, hubi inaad ku darto ereyga.

> 23. Dalabka tooska ah ayaa la keenay 30% ka badan