Shaxda tusmada
Laakin si dhab ah loo fahmo tirakoobyada Instagram ee ballaaran, suuqgeynayaasha warbaahinta bulshada waxay u baahan yihiin inay eegaan meelo ka baxsan quudintooda shakhsi ahaaneed oo ay qodaan qabow, lambarro adag. In ka badan bilyan qof ayaa isticmaala Instagram bil kasta - taasi waa smorgasbord caalami ah oo isticmaalayaasha ah. Iyo in la fahmo cidda ay yihiin, halka ay ka yimaadeen, iyo waxa ay ka soo jeedaan ayaa fure u ah samaynta istiraatiijiyad suuq-geyneed bulsho oo xooggan oo dhaqaajin doonta ka-qaybgalka
Si aad u hesho macluumaad buuxa oo ku saabsan cidda wax soo dhejisa, rogrogeysa. , jecel, oo wadaaga abka labaad ee loogu soo dejisan adduunka, sii akhri si aad diirada u saarto dadaalkaaga suuqgeynta bulshada iyo sida ugu wanagsan ee loo beegsado daawadayaashaada marka hore tirada dadka. Appku wali ma sidii uu ahaan jiray dhalinyarada udub dhexaad u ah, mise TikTok miyuu iska fogeeyay dareenka kooxda ugu da'da yar ee isticmaalayaasha warbaahinta bulshada, isaga oo u daayay gacanta awoowe teknoloji-yaqaan ah?
Waa kan sida isticmaalayaasha Instagram-ka waa la jebiyey da'da, sida uu qabo GlobalWarbixinta Xaaladda Dijital ah 2022:
- >> 13-17 jir: 8.5% > 18-24 jir: 30.1% > 25-34 jir: 31.5 %
- 35-44 jir: 16.1%
- 45-54 jir: 8%
- 55-64 jir: 3.6%
- 65 jir iyo ka weyn: 2.1% >
Qaadashada? Laga bilaabo 2022, inta badan daawadayaasha Instagram-ka waa isticmaalayaasha kun-sanad ama Gen Z.
Runtii, guud ahaan, Instagram waa madal bulsho ee Gen Z uu jecel yahay. Isticmaalayaasha internetka ee caalamiga ah ee da'doodu u dhaxayso 16 ilaa 24 waxay door bidaan Instagram meelaha kale ee bulshada - haa, xitaa waxay ka sarreeyaan TikTok. Haddii taasi ay tahay kooxda da'da ah ee aad raadinayso inaad gaarto (hey, caruur!), Insta sida muuqata waa meesha la joogo.
Taasi maaha in la yiraahdo ma jiraan isticmaaleyaal ka weyn abka sidoo kale: agagaarka 13 % daawadayaasha Instagram-ka waxa ay da'doodu tahay 45-oo lagu daray. Laakiin haddii suuqa bartilmaameedkaagu uu ku jiro Boomers, Instagram ma noqon karto meesha ugu waxtarka badan ee lagu gaadho. Waxaa fiicnaan lahayd inaad kooxdan kula xidho goobo kale. Ku caday xirfadahaaga suuq-geyneed ee Facebook hagahayaga halkan.
Hal qoraal ah oo ku saabsan Gen Xers, in kastoo: ay tahay kooxda isticmaala abka ee ugu kobaca badan. Sannadkii hore, tirada ragga da'doodu u dhaxayso 55- ilaa 64-sano jir ee isticmaala Instagram ayaa kordhay 63.6%. Taasi waa kobac badan oo ku saabsan madal loogu talagalay in lagu muujiyo, iyadoo la tixgelinayo Gen X waa jiil guud ahaan la xiriira birta. Koray!
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Ma la yaabban tahay isticmaalayaasha da'da yar? Sahan la sameeyay 2018, 15% dhalinyaradu waxay sheegeenIn Instagram-ku ahaa app-ka ay inta badan isticmaalaan. (35% ayaa wax la mid ah ka sheega Snapchat, halka 32% ay Youtube ku qoraan in uu yahay bartooda bulsho ee loogu isticmaalka badan yahay). carruurta da'doodu tahay sano waxay isticmaalaan Instagram. "Sidee taasi suurtogal u tahay?" waxaa laga yaabaa inaad la yaabto, kor u kaca. "Instagram miyaanu u baahnayn dadka akoonnada haysta inay ahaadaan ugu yaraan 13 jir?" Tani waa run, laakiin isticmaalayaasha da'da yar waxay maamuli karaan akoonnada ay maamulaan waalidiinta ama dadka masuulka ka ah - war wanaagsan haddii aad rabto inaad ku qanciso qaar ka mid ah tweens macluumaadkaaga Instagram.
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Instagram tirakoobka jinsiga
Dhamaan-dheellitirka jinsiga ee Instagram-ka waa mid gaar ah oo ka dhex jira aaladaha warbaahinta bulshada - labadaba Twitter iyo Facebook ayaa si aad ah ugu janjeera dhanka isticmaaleyaasha ragga ah, halka Instagram-ka ay wax ku hayso kala qaybsanaanta dhexda (hey, haweenka!).
Miisaanka isticmaalaha lab iyo dheddigga ayaa si siman u kala qaybsan, iyadoo wadarta isticmaalayaasha ragga ahi (50.7%) ay ka saareen wadarta guud ee isticmaalayaasha dheddigga ah (49.3%) timo keliya. (Inkasta oo taasi aysan daruuri ahayn xaalad kasta oo da 'kasta ah; isticmaaleyaasha da'doodu tahay 35 iyo wixii ka weyn, tusaale ahaan, dumarku way ka badan yihiin ragga. Waxaa jira isticmaaleyaal badan oo aan binary-ga ahayn abka, sidoo kale, kuwaas oo nasiib darro aan lagu cabbirin stats-ka ay hadda soo aruurisay Instagram.
Instagram, si kastaba ha ahaatee, wuxuu soo bandhigay awoodda lagu taxay magac-u-yaalka la doorbidoprofiles back in May 2021 - ma laga yaabaa calaamad muujinaysa in fursado badan oo lab iyo dheddig ayaa laga heli doonaa xogta maalin dhow? (Inkasta oo aadan waligaa saadaalin karin waxa ay dadka Insta HQ ku soo kordhin doonaan. Xusuusnow markii ay soo celiyeen quudin taariikhi ah? Samee maskaxdaada , maniac!)
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Instagramka tirakoobka goobta
>Si aad qaybtan xigta uga dhigto khibrad dareen badan, waxaan kugu martiqaadayaa inaad tilmaanto Aaway Adduunka Carmen San Diego? acapella theme song, kaliya ku beddel "Carmen San Diego" "Dhagaystayaasha Caalamiga ah ee Instagram."Marka la eego gaaritaanka xayaysiiska, wadamada iyo dhulalka ugu sareeya ee leh daawadayaasha ugu badan ee Instagram waa India, U.S., Brazil, Indonesia, iyo Russia.
Taasi waa sax: Hindiya ayaa hoggaanka haysa, ka dib markii Maraykanku sannado badan maamulayey app-ka.
Waa maxay qalloocan! Suuqgeeyayaashu waxay raadinayaan inay galaan dhagaystayaal Hindi ah oo ku hawlan: way caddahay in Instagramku yahay goobta bulshada adiga. Hambalyo waxaan rajeyneynaa inaad si wadajir ah u faraxsanaan doontaan.
India waxaa isticmaala in ka badan 230 milyan oo isticmaale, sidoo kale waa suuqa ugu kobaca badan ee Instagram, hadda wuxuu kordhiyaa dhagaystayaasheeda 16% rubuc-rubuc.
Iyadoo lagu xirayo meel aad loo ixtiraamo #2, Mareykanka wuxuu gaarayaa 159,750,000. Laakiin, waxaa xiiso leh, iyadoo Instagram ay tahay barta afraad ee ugu badan ee lagu booqdo warbaahinta bulshada ee dalka, maaha isha ugu weyn ee wararkaMaraykan. Halka 40% dadka Maraykanku ay waligood isticmaaleen Instagram, 10-kiiba hal qof oo qaangaar ah oo Maraykan ah ayaa si joogto ah uga hela dhacdooyinka ay hadda ku jiraan abka - tiro aad uga yar kuwa soo sheega wararka laga helayo Facebook ama Youtube.
Marka haddii waxaad raadinaysaa inaad ku xidho dhagayste Maraykan ah, way caqli badnaan lahayd inaad wax fududayso oo cusub. Tani waa madal ay dadku u yimaadaan madadaalo, ee maaha war. Ma u baahan tahay fikrado hal abuur leh (marka laga reebo isku-darka Carmen San Diego heesaha mawduuca)? Waanu kuu daboolnay.
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Waxay dhaheen Waa wax aan macquul ahayn in laga hadlo lacagta - laakiin kani waa SMMMExpert blog! Waxaan nahay "wiilasha xun" ee adduunka suuq-geynta warbaahinta bulshada waxaanan ku ciyaarnaa xeerarkeenna! Kaliya isku day oo naga jooji! Sida habboon oo leh lacag-bixin weyn! Sababtoo ah ceeb kuma lihin in aan lacag ka hadalno, sidii hore looga hadlay!
Soo deji warbixinta Dijital ah ee 2022 oo dhammaystiran — oo ay ku jirto xogta habdhaqanka khadka tooska ah ee 220 waddan — si aad u barato meesha aad diiradda saarto dadaalkaaga suuqgeynta bulshada iyo sida ugu wanaagsan ee aad u beegsan lahayd dhagaystayaashaada.
Hel warbixin buuxda hadda!Xogtii ugu dambeysay ee aan ku hayno tan waa 2018, sidaas darteed waaWaxyaabaha suurtogalka ah ayaa isbeddelay dhowrkii sano ee la soo dhaafay, laakiin sida laga soo xigtay Statista, kaliya 44% qoysaska dakhliga sanadlaha ah ee ka yar $30,000 ayaa isticmaala Instagram, halka qoysaska keena in ka badan $ 100,000 ay u badan tahay inay isticmaalaan app: 60%, in Xaqiiqda.
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Taagerada? Dhagaystayaasha Instagram-ka waxay ka yimaadeen asal dhaqaale oo kala duwan (U.S. ugu yaraan) laakiin waxay u badan tahay inay ka soo jeedaan guryaha dakhligoodu sarreeyo. Tani waxay ka dhigaysaa dariiqa ugu wanaagsan e-ganacsiga iyo iibinta, si kaamil ah wicitaanada warbaahinta bulshada ee ficilka oo tixgeli sahaminta Shopping Instagram.
> Kobaca = la jabsaday.Jadwal u samee qoraalada, la hadal macaamiisha, oo ula soco waxqabadkaaga hal meel. Si dhaqsiyo leh ugu kori ganacsigaaga SMMMExpert.
Bilow tijaabo 30-maalmood bilaash ahInstgram-ka tirakoobka waxbarashada
Isticmaalayaasha Instagram miyay isku mashquulinayaan shahaadooyinkooda markay arkaan qoraalladaada kulul ee kulul? Waxay u badan tahay. Laga bilaabo Febraayo 2019, 43% isticmaalayaasha Instagram waxay haysteen shahaado jaamacadeed, halka 37% kalena ay lahaayeen xoogaa waxbarasho jaamacadeed hoostooda.
Kaliya 33% Instagrammers ayaa sheegay inay haystaan shahaadada dugsiga sare ama ka yar. Guud ahaan, waxaanu eegeynaa isticmaalayaasha abkan aad u tacliin sare leh. Haddi gaarista daawadayaasha noocan ah ay fure u tahay istaraatiijiyadaada suuqgeynta warbaahinta bulshada, waxaad timid meesha saxda ah.
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>Instagram demographics region 7>>
Dadka beeralayda ah aad uma jecla' Gram, way soo baxday. Ceeb, sababtoo ah shakhsi ahaan waxaan jeclaan lahaa inaan arko xayawaan badan oo barnyard ah oo ku jira quudkayga.
Dhammaan khatarta ah, Instagram waxay leedahay suuq sare oo suuqyada magaalooyinka iyo xaafadaha ku hareeraysan marka loo eego kuwa miyiga ah, sida laga soo xigtay Xarunta Cilmi-baarista Pew. Markaa haddii aad raadinayso in aad bar-tilmaameedsato Farmer Brown naqshadaha guud ee quruxda badan ee summadaada, waxa laga yaabaa in aad nasiib badan ku yeelato madal sida Facebook.
Instagram-ka, burburka gobolku waa sida soo socota ee dadka waaweyn ee Maraykanka:<3
- 45% dadka reer magaalku waxay isticmaaleen app-ka
- 41% dadka reer-magaalku waxay isticmaaleen app-ka
- 25% dadka degan miyiga ayaa isticmaalay app-ka
Instagram-ka dadka xiiseeya
Si kasta oo loo eego tirakoobka Instagram-ka, dadku waxay adeegsadaan shabakada bulshada si ay u dhexgalaan danahooda. Cilmi-baaris dhowaan ay samaysay Facebook ayaa ogaatay in 91% dadka ra'yi ururinta la sameeyay ay sheegaan inay u isticmaalaan Instagram si ay u raacaan xiisaha. Hindiya, waa 98%.
Cilmi-baadhistu waxay ogaatay in xiisaha ugu sarreeya ee Instagram ay yihiin safarka (45%), muusig (44%), iyo cuntada iyo cabitaanka (43%). Dareenka isbeddelka, dadka Hindiya waxay doorbidaan tignoolajiyada inay tahay danahooda ugu sarreeya. Argentina, Brazil, Korea, iyo Turkey, filimada ayaa ku jira kaalinta seddexaad ee ugu sareysa. Waalidiinta ku nool Boqortooyada Midowday ee UK, shanta ugu sareysa ee xiisaha leh waa cunto, safar, moodo, qurux, iyo wax lala yaabo, waalidnimo pro bulsheedwaa in la ogaadaa, sidoo kale. Tag oo hel xogtaada tirade ah, suuqgeeye baraha bulshada ee duurjoogta ah oo waalan, adiga!
Maamul Instagram si ay ula socdaan kanaalada kale ee bulshada oo waqti u badbaadi adigoo isticmaalaya SMMExpert. Hal dashboard, waxaad ka jadwalaysan kartaa oo daabici kartaa qoraallada, ka qaybgeli kartaa dhagaystayaashaada, oo waxaad cabbiri kartaa waxqabadka. Isku day maanta bilaash.
Bilow
>ku kori InstagramSi fudud u samee, falanqee, oo Jadwal u samee qoraalada Instagram, Sheekooyinka, iyo Reels leh SMMExpert. Waqti badbaadi oo hel natiijooyin.
Tijaabo 30-maalmood ah oo bilaash ah