Shaxda tusmada
Twitter's yar-laakin-magaca tirada ereyada ayaa nagu qabsaday tan iyo markii ugu horeysay ee la bilaabay 2006. App-ka microblogging ma aha oo kaliya qalab wax ku ool ah isgaarsiinta (iyo memes), laakiin sidoo kale ganacsiga: hal xayeysiis oo ku saabsan Twitter-ku waxa uu awood u leeyahay in uu gaadho 436.4 milyan oo qof.
Laakiin waa ayo isticmaalayaashaas? Tirakoobka dadka Xagee ku nool yihiin? Immisa lacag ah ayay sameeyaan? Ma da 'weyn yihiin inay baabuur kiraystaan mise si sharci ah u iibsadaan rashka? Dhammaan su'aalaha muhiimka ah ee la waydiiyo markaad isticmaalayso goobta suuq-geynta bulshada, gaar ahaan haddii aad tahay nooc ka mid ah bilawga wadaagga baabuurta ee pyrotechnic. (Taasi waa fikradayda, qofna ma xado.)
Tirakoobyadani waxay muujinayaan wax kasta oo aad u baahan tahay inaad ka ogaato cidda isticmaalaya Twitter-iyo yaa aan isticmaalin. Laga soo bilaabo tirakoobyada da'da iyo jinsiga ilaa kuwa jecel iyo kuwa neceb masraxa, waanu kuu daboolnay.
Gunnada: Soo deji qorshaha 30-maalmood ee bilaashka ah si aad u kobciso Twitter-kaaga si dhakhso leh, a Buug-shaqeedka maalinlaha ah kaas oo kaa caawin doona in aad samaysato suuq-geynta Twitter-ka iyo la socoshada kobacaada, si aad u tusto madaxaaga natiijooyinka dhabta ah hal bil ka dib.
Tirada guud ee isticmaalaha Twitter
1. Twitter waa shabakada 15-aad ee aduunka loogu isticmaalka badan yahay.
Sandwiched inta u dhaxaysa Pinterest (oo ah goobta 14-aad ee aduunka loogu isticmaalka badan yahay) iyo Reddit (oo ku jira booska 13), Twitter aad ayuu uga hooseeyaa liiska Facebook iyo Instagram - laakiin tani waa safka kooxda Rafaa. Waa nooc ka mid ahDabbaasha Olombikada oo helay kaalinta 15aad: wali waa mid ka mid ah dabaasha ugu fiican aduunka.
2. Twitter waa ereyga 12-aad ee ugu caansan ee laga raadiyo Google.
In kasta oo uu leeyahay app u gaar ah (iyo, aad ogtahay, bookmarking jira) dadku weli waxay ka raadiyaan "twitter" Google inta badan - xitaa in ka badan Netflix. <1
>Isha: >Digital 2022 >
> 3. Twitter.com waxa la booqdo 7.1 bilyan bishii.Taasi waxay ku salaysan tahay xogta Statista—waxa jiray 7.1 bilyan bishii Maajo 2022, taas oo ka badan 6.8 bilyan oo booqasho bishii December 2021.
8> 4. Xayeysiisyada Twitter-ka waxay awood u leeyihiin inay gaaraan 8.8% dhammaan isticmaaleyaasha internetka.Waxaa jira 4.95 bilyan guud ahaan isticmaaleyaasha internetka, marka 8.8% maaha wax lagu hindhiso. Waxaa laga yaabaa in la joogo waqtigii la bilaabi lahaa cilmi-baarista sida Twitter-ka loogu isticmaalo ganacsiga.
Source: Digital 2022 > 5. Tirada isticmaalayaasha Twitter-ka adduunka oo dhan waxa la filayaa inay koraan ilaa 497.48 milyan marka la gaadho 2025. >Taasi waa ku dhawaad shan boqol oo milyan, haddii aad tirinayso (oo aanu nahay)
>![](/wp-content/uploads/strategy/636/a7u2rze79w-3.png)
Isha: Statista
> 6. 82% dadka isticmaala Twitter ee mugga sare leh waxay sheegaan inay u isticmaalaan madadaalada madadaalada.Daraasad 2021 Statista ah ayaa lagu ogaaday in 82% ee Tweeters-ka joogtada ah (kuwa tweet gareeya 20 jeer ama ka badan bishiiba, oo lagu magacaabo "mugga sare" xogtan) u isticmaal Twitter madadaalo. 78% waxay yiraahdeen waxay u isticmaalaan barta-blogging-kahab lagu wargeliyo, 77% waxay sheegeen inay u isticmaaleen hab ay ku cabiraan fikradahooda. La yaab maaha, kaliya 29% dadka isticmaala Twitter ee mugga hooseeya (kuwa tweet gareeya in ka yar 20 jeer bishii) ayaa sheegay inay Twitter u isticmaalaan qaab ay ku muujiyaan fikradahooda… 'ma soo dirin tweet-ka ama dib-u-twitter-ka Marka ay timaado isticmaalka baraha bulshada ee wararka, Twitter waa isha ugu caansan.
Taasi waa run gudaha Maraykanka, si kastaba ha ahaatee. Sannadkii 2021, 55% dadka Maraykanku waxay sheegeen inay si joogto ah wararka uga helaan Twitter. Taasi waxay ka dhigaysaa goobta bulsheed ee loogu isticmaalka badan yahay wararka-Facebook wuxuu raacayaa 47%, ka dib Reddit (39%), Youtube (30%) iyo TikTok (29%).
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Isha: Statista
>8>8. Intaa waxaa dheer, 57% dadka ka hela wararka Twitter-ka ayaa sheegaya in madal ay kordhisay fahamkooda dhacdooyinka hadda socda sannadkii la soo dhaafay.Tani waxay ka timid sahan kale oo Maraykan ah. 39% dadka isticmaala wararka Twitter-ka ayaa sheegay in ay wax badan ka barteen nolosha dadka caanka ah iyo dadka caanka ah, 37% ayaa sheegay in ay kordheen sida ay dareemayaan siyaasad ahaan, 31% ayaa sheegay in ay kordhisay heerarkooda walaaca.
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Isha: Xarunta Cilmi-baarista ee Pew
> 9. Kaliya 0.2% isticmaalayaasha Twitter kaliya ayaa isticmaala Twitter. > Si kale haddii loo dhigo, ku dhawaad dhammaan dadka Twitterka ku jira ayaa akoonno ku leh shabakadaha kale ee bulshada. TheIsku dhafka ugu weyn waa Instagram-87.6% isticmaalayaasha Twitter sidoo kale waxay isticmaalaan Instagram. Suuqgeeyayaasha warbaahinta bulshada waa inay maskaxda ku hayaan marka ay naqshadeynayaan ololaha (tusaale ahaan, waxaa aad u yar isku dhafka dadka isticmaala Twitter iyo Snapchat, markaa xulashada labadaas goobood waxay keeni kartaa in la gaaro dad badan oo bartilmaameedsan). >17
> Isha: >Digital 2022 > >10>10. Inta badan isticmaalayaasha Twitter-ka runtii ma fahmaan dejintooda gaarka ah.Haye. Marka loo eego sahanka Pew Research ee 2021, 35% isticmaaleyaasha Twitter-ka waxay yiraahdeen midkoodna waxay leeyihiin gacan Twitter gaar ah ama ma hubaan goobaha gaarka ah… laakiin isticmaaleyaashaas, 83% waxay lahaayeen akoon Twitter dadweyne. (Psst—haddii aadan hubin dejimahaaga, iska hubi hababkan ugu wanaagsan ee lagu hagaajinayo dejinta Twitter)> Xarunta Cilmi-baarista ee Pew
Tirooyinka da'da Twitter
11. Inta badan dadka isticmaala Twitter-ka waxay da'doodu u dhaxaysaa 25 iyo 34.
Dunida oo dhan, 38.5% isticmaalayaasha Twitter waa 25-34, taas oo ka dhigaysa da'da ugu badan ee isticmaala app. Marka, haddii aad isku dayeyso inaad kordhiso wacyiga sumadda ee kooxdan da'da ah, Twitter waa ku haboon yahay.
Kooxda da'da ugu yar waa 13-17 (6.6%), taas oo laga yaabo inay ugu fiican tahay.
Bonus: Soo deji qorshaha 30-maalmood ee bilaashka ah si aad u kobciso Twitter-kaaga si dhakhso leh, oo ah buug-shaqaale maalinle ah oo kaa caawin doona inaad samaysato suuq-geynta Twitter-ka oo aad la socoto kobacaada, si aad awood ugu yeelatotus madaxaaga natiijooyinka dhabta ah hal bil ka dib.
Hel hagaha bilaashka ah hadda! >
> Xigasho: Statista >
> 12. 20% dadka da'doodu u dhaxayso 18 ilaa 34 sano waxay qabaan fikrad wanaagsan oo ku saabsan Twitter.Runtii, waxay u muuqataa sida fikradaha Twitter-ka ay leeyihiin xiriir ka soo horjeeda da'da - dadka da'da yar waxay u muuqdaan inay leeyihiin fikrad wanaagsan iyo dadka da'da ah waxay u muuqdaan inay qabaan. ka dhiibo fikrad aan wanaagsanayn. Waxaa lagu tusaaleeyay garaafka Statista ee hoose: buluug khafiif ah ("aad loo jecel yahay") jajabku wuu sii yaraanayaa marka kooxda da'du ay korodho, iyo casaanka ("aad u xun") jajabku wuu sii weynaadaa marka kooxda da'du korodho.
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Sida laga soo xigtay cilmi-baarista PEW, 33% dhalinyarada Maraykanka ayaa sheegay isticmaalka Twitter 2014-15, laakiin kaliya 23% dhalinyarada ayaa sheegay isticmaalka madal sanadka 2021. Waxaa sidoo kale hoos u dhacay xiisihii dhalinyarada ee Facebook, halka Instagram iyo Snapchat ay arkeen koror (52% ilaa 62% iyo 41% ilaa 59%, siday u kala horreeyaan)
Isha: Xarunta Cilmi-baadhista ee Pew
> 14. Twitter-ku waxa uu leeyahay farqiga da'da ugu yar ee isticmaala madal bulsho oo caan ahTani waxay ka dhigan tahay in faraqa u dhexeeya da'da u dhexeeya isticmaalayaasha ugu da'da yar iyo kuwa ugu da'da weyn ee isticmaala Twitter ay ka yar yihiin (35 sano) marka loo eego apps kale-for Tusaale ahaan, farqiga da'da ee isticmaalayaasha Snapchat waa 63 sano. Inkastoo farqiga da'da Twitter uu yar yahay, maahanugu yar (abaalmarintaasi waxa ay tagtaa Facebook, kaas oo leh celceliska farqiga da'da ee 20 sano).
Tiwitter-ka tirakoobka jinsiga
>15. Adduunka oo dhan, 56.4% dadka isticmaala Twitter waxay u aqoonsan yihiin rag.Iyo 43.6% waxay u aqoonsan yihiin inay dumar yihiin.
Statista
> 16. 1/4 dhammaan ragga Maraykanka ayaa isticmaala Twitter.Taasi wax yar uun bay ka sarraysaa heerka dumarka -22% dumarka Maraykanku waxay ku jiraan abka.
>![](/wp-content/uploads/strategy/636/a7u2rze79w-12.png)
17. 35% dumarka Maraykanka ayaa fikrad wanaagsan ka qaba Twitterka, 43% ragga Maraykanka ah ayaa fikrad wanaagsan ka qaba Twitter.
Sida laga soo xigtay cilmi-baadhis 2021 ay samaysay Statista, 43% ragga Maraykanka ah waxay leeyihiin "aad u wanaagsan" ama ra'yiga "waxooga faa'iido leh" ee Twitter-iyo 35% haweenka Maraykanku waxay dareemayaan si la mid ah.
18. Mareykanka waa dalka ugu badan ee isticmaala Twitter-ka, waxaana ku nool 76.9 milyan.
Mareykanka waxaa ku xiga Japan (58.95 milyan isticmaale), kaddib Hindiya (23.6 milyan isticmaale), kaddib Brazil (19.05 milyan isticmaale).
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> Xigasho: Statista
>>19. Singapore waa dalka ugu sarreeya ee u qalma xayaysiisyada Twitter-ka (53.9%).Taasi waxay la macno tahay xayaysiisyada iyo Tweets-ka la dalacsiiyay waxay awood u leeyihiin inay gaaraan in ka badan kala bar dadka reer Singapore, waana dalka ugu sarreeya ee la gaari karo. heerka.Ka dib Singapore waa Japan (52.3%) ka dibna Sacuudi Carabiya (50.4%).
Source: Digital 2022 >
20. Maraykanku waxa uu leeyahay daawadayaasha ugu badan ee xayaysiisyada ee Twitter.
Sababtoo ah Ameerika waa dalka ugu badan ee isticmaala Twitter-ka, sidoo kale waa waddanka ugu badan ee daawadayaasha xayeysiinta. Xayeysiisyada Twitter-ka waxay awood u leeyihiin inay gaaraan 27.3% dhammaan dadka Mareykanka ah ee ka weyn da'da 13.
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> Isha: >Digital 2022
22. 26% dadka qaangaarka ah ee Maraykanka ayaa leh fikradda "waxooga wanaagsan" ee Twitter.
Tani waa marka loo eego sahanka 2021 Statista. Isla xogta ayaa sheegaysa in 13% dadka qaangaarka ah ee Maraykanku ay fikrad aad u wanaagsan ka qabaan Twitter, 15% waxay leeyihiin fikrad aan fiicnayn oo Twitter ah, iyo 18% waxay leeyihiin fikrad aad u xun oo ku saabsan Twitter. Si kale haddii loo dhigo, ra'yigu waa isku dhafan yihiin-laakin haddii ay tahay-jacayl-duubid ama haday-nacayb-duubid, weli way sii qulqulayaan.
Tirooyinka ayaa ka badan kooxaha dakhligoodu sarreeyo. 29% dadka Maraykanka ah ee sameeya $30,000-$49,999 sanadkii ayaa isticmaala Twitter halka 34% dadka Maraykanka ah ee sameeya 75k ama ka badan ay isticmaalaan Twitter.
Source: <3 Xarunta Cilmi-baadhista ee Pew
Tirakoobka heerka waxbarashada Twitter
> 24. 33% dadka isticmaala Twitter-ka waxay haystaan waxbarasho jaamacadeed.Xaqiiqdii, kuwa leh post-Shahaadooyinka dugsiga sare waa boqolkiiba ugu badan ee isticmaalayaasha Twitter-26% waxay dhammeeyeen kulliyadaha qaar, iyo 14% waxay haystaan shahaado dugsi sare ama ka yar. Culumoow midow.
Isha: Statista
>Isticmaal SMMExpert si aad ula socoto suuqgeynta Twitterka dhammaan hawlahaaga kale ee warbaahinta bulshada. Hal dashboard waxaad kala socon kartaa tartamayaashaada, kori kartaa kuwa raacsan, jadwalka tweets, oo aad falanqayn kartaa waxqabadkaaga. Isku day maanta bilaash.
Bilow tijaabo 30 maalmood ah oo bilaash ah
>Si fiican ugu samee Khabiir SMME, mid-mid-mid ah warbaahinta bulshada qalab.Waxyaabaha ugu sarreeya, koray, oo garaac tartanka